but there is no getting around the fact that you need digital skills to manage, entertain and engage audiences effectively. digital skills have no set parameter nor a list you have to follow. digital skills come in lots of shapes and sizes, and you might already have a few to your name. nevertheless, you still have to tell that professional what you want. what should the speakers have as a background? beyond the initial launch, you have to think about what else you can get from your social platforms. you need a way of condensing all of the critical happenings and bringing them out to people who, with persuasion, might join you instantly or at a later date.
you need a way of condensing all of the critical happenings and bringing them out to people who, with persuasion, might join you instantly or at a later date. at a physical venue, it can be hard to keep track of attendees and examine how their experience unfolds. that data can be used to tell us what works and what doesn’t, but you need a strong grasp of technology to do it. as sad as it is, our industry is full of virtual event platforms that continuously break down or have nothing for attendees to do. you need something that encourages people to spend the day with your event. the events industry is witnessing rapid and relevant changes due to technology and digitization of the world. so, both new and experienced professionals need to keep up to date with the speed of innovation. this new digital event manager skillset can guarantee you a competitive advantage in the market and a smoother adaptation to the new challenges yet to come in your career.
to say that we are currently living through unprecedented times is an understatement. but this is probably the time in history where we shall see the switch. while we are all grappling with the effects of covid-19, the truth is the world will be a different one when we recover from this phase. lots of us will lose jobs. and new skills will be required to be relevant. instead, microsoft is adopting a digital-first experience approach for all of its events. events are currently going all digital. but, i believe that events of the future will take a hybrid approach. but the question is how to do it?
itâs about the designing of the delivery of content in a whole new format and medium, and engaging attendees in a different way. just adopting a tool is not the answer. you need to consider the whole digital experience. iâve seen attempts of online tradeshows where exhibitors are waiting online behind their laptop for a âvisitorâ to come and visit their online âboothâ. running events online will require a whole lot of new skills. even though online platforms are getting easier to use, the ones whoâll be able to create a great digital experience will be those who understand what can be âhackedâ and pieced together in the online world. the role of the digital event manager will require a blend of various skills – digital content curation/creation, tech, experience design. weâre kickstarting a series of webinars where we will be looking at various aspects of running a digital/virtual event. on our next episode, weâre looking at defining and having a conversation about the role of a digital event manager.
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