it is often the third aspect of an event communication plan that they overlook. an event communication plan is as much for your team members as it is for your attendees. the good news is that for both in-person and virtual, the objectives of your communication plan remain the same. then do a reverse planning session with your team to set deadlines for each of the ‘to-dos. the objective is to build a healthy buzz and excitement around your event so that you can boost event registration. to your team, you will send out invites outlining the event agenda and requesting help.
identify the channels you want to use to engage your audience and finalize which tools you will use. as a rule of thumb the tool you pick should be affordable, should work for your requirements (if any), and also be easy to use by your on-site team. this tiny detail helps data flow between various teams and enables you to improve the quality of your communication. you can also frame the messaging to be relevant by audience segment. getting these basics sorted will help you plan out a relevant and pragmatic plan that can actually be followed (instead of being ditched by your marketing team for ‘not being feasible’). also check out this article to ensure you are not making the common mistakes most event planners do.
read our guide to find out how you can keep your team and attendees in the know before, during, and after your event. here are some general timeline rules to stick to when planning your communication strategy: communicating the following information, in this order, will help to prevent unpleasant surprises for both your team as well as the attendees: now you know what to communicate and when. beyond merely announcing information, you should engage attendees and get them involved in your event as much as possible. who are your attendees?
if your event focuses on a younger demographic, weaving an image-rich story of what to expect, your sponsors, vendors, speakers and themes can build solid engagement through instagram, snapchat, vine, meerkat or periscope. if you haven’t used an event app yet, you would be surprised how much a top-notch event app can help you communicate with your attendees, going beyond providing a mobile agenda and logistics. the whova app has the highest user ratings on google play and the app store, indicating a high level of trust from both organizers and attendees. remind core team members, including your emcee and venue staff, to share all elements of the timeline, so everyone can be on the same page and have plenty of time to prepare.
an event communication plan is a highly detailed breakdown of what to tell your audience, when to tell them, and how to reach them (sms? email? communication timeline by 12 weeks (at least) before the event, you’ll want to announce the event. spend the next 10 weeks (or more) executing a well-constructed event communication plan will include a schedule detailing when, where and what to communicate with your attendees., event communication plan pdf, event communication plan pdf, pre event communication plan, event communication plan template excel, event communication examples.
an event communication plan is a messaging strategy for marketing and promoting your event. to illustrate the concept, let’s consider building an event communication plan allows everyone you work with to have clear expectations of their tasks, and increases productivity. attendees should know when and where presentations and activities are taking place so that they can plan accordingly. curate the experience by, what is event communication, event communication timeline, conference communication plan template, why is communication important in event planning, types of communication in event management, effective communication plan, sample communication plan, marketing communications plan, customer communication plan, post event communication.
When you try to get related information on event communication plan, you may look for related areas. event communication plan pdf, pre event communication plan, event communication plan template excel, event communication examples, what is event communication, event communication timeline, conference communication plan template, why is communication important in event planning, types of communication in event management, effective communication plan, sample communication plan, marketing communications plan, customer communication plan, post event communication.