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the logistics of your event are your event. however, if your corporate event is more like an all-hands meeting, high-end holiday party or experiential marketing event, an event management company can be an invaluable asset. in the simplest terms, it comprises the logistics – the nuts and bolts – of any event. event management companies plan, coordinate, and take point for the details most people overlook. logistics like; making sure that the proper personnel and equipment are delivered on time

through a practice known as sustainable event management, organizers of events large and small can find processes that protect the environment while creating an experience that attendees will enjoy. according to a 2016 sustainability report of the event, in 2012 organizers “launched the zero waste challenge to control event materials and educate attendees so no waste is sent to the landfill. as the lollapalooza example illustrates, partnerships with eco-friendly businesses and organizations

caterers and other event planners today have many useful tools to assist them in planning the perfect event. whether indoors or out, no matter the shape or specs of the room, this computer aided design (cad) software helps the caterer utilize the space to its best potential. not only does the software help in the planning phase, but it's useful during the execution of the project, too. each vendor is given a printed diagram of the event plan to use for planning and setup. in addition to cad-

a launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. also, if you cater to a local demographic, the venue should also be fairly close to your business. the theme, of course, should be related to the product, or at least to your industry. the activities you offer should serve as a lead-in for the product. your new product launch event should be informative first and foremost. the goal is to deliver a win-win