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and it may sound harsh, but without an event business plan, your idea won’t find support. an event business plan helps you focus on the purpose and goals of the event. your front cover should detail your event name, the title of the document (for example, [event name] business plan 2018-2021), the date created, and your contact details. your table of contents should be a way for someone to easily understand the contents of your business plan. the executive summary should contain a