if you are contemplating a career as an event planner, either as an independent entity or with an event-planning company, make sure you’re a good fit for the role. in event planning, success is in the details. being highly organized is a must for successful event planning. event planners may manage one event at a time or be in the planning stages of multiple events simultaneously. an event-planning checklist that is customized for each project is one of the most valuable tools you can have, regardless of your natural organizational ability. successful event planners are personable, engaging, good conversationalists, and excellent listeners.
event planning is a social profession in that the result – the event itself – will include a group of people, large or small. event planning is hard work, and much of it is spent at a desk with a phone or computer; however, a personable demeanor is a must when tackling one of these common event-planning tasks: in daily life, most of us remember the pleasant, helpful people with whom we interact, and that interaction can make an experience much more constructive for both parties. in event planning, miscommunication can result in numerous problems for both the event planner and the client, and a simple misunderstanding can have catastrophic results. event planners can take a vision and bring it to life. being able to think creatively to develop solutions to problems can positively impact the success of your event. and that is just for one event. add multiple events in the planning stages all at once, and the end result is a juggling act.
one defining trait of a successful event planner is that they leave nothing to chance – everything is measured and analysed. these performance goals for event planners can help to show whether or not the project was a success. busy event creators have limited time, so it’s critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. as all successful event planners know, assumption is the mother of all screw-ups, so it’s vital to understand exactly what clients want and expect, and keep them fully informed of progress. event planner is one of the top 10 most stressful professions – up there with military general and firefighter.
using an event planning app like eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. to stay ahead, it’s vital to keep your finger on the pulse of industry trends. regularly reaching out to past clients for a catch-up will show that you’re still interested in their business and will keep you front of mind when they next require an event partner – after all, this business is all about relationships. our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. there are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. since the onset of covid-19, we’ve all learned major lessons in being adaptable and having back-up plans.
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